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SELLA
A lit living-wall panel of dense green foliage in a pale timber frame against a dark wall

Sella, Picked For You

A New Standardof Grocery Retail.

Sella brings premium grocery retail into exceptional destinations, combining curated products, refined environments and personalized service.

Explore the ExperiencePartner With Sella

Not just a supermarket. A curated retail experience.

Sella transforms everyday grocery shopping into an experience shaped by quality, elegance and thoughtful product selection.

The Sella experience

Shopping, elevated.

  1. 01

    LUXURIOUS AMBIANCE

    Thoughtfully designed environments that elevate the everyday shopping experience.

  2. 02

    PERSONALIZED SERVICE

    Every interaction reflects the Sella focus on attention, care and hospitality.

  3. 03

    ATTENTION TO DETAIL

    From product selection to spatial design, every element is intentionally considered.

The illuminated Sella mark and the words Picked for you on a wall of vertical timber slats

WHY SELLA

  1. 01

    Premium Product Selection

  2. 02

    Exclusive Locations

  3. 03

    Elevated Retail Design

  4. 04

    Personalized Experience

A close-up of fresh blueberries, dusky blue with a silver bloom and beads of water

PICKED FOR YOU

Quality, chosen carefully.

A Sella-branded cup filling under an espresso machine, steam rising, a barista's hand on the portafilter

Curated, not crowded.

Every product is selected to reflect the Sella commitment to quality, exclusivity and premium retail.

PREMIUM SELECTION
A considered assortment focused on exceptional quality.
RENOWNED BRAND PARTNERSHIPS
Collaborations that bring distinctive products and experiences into the Sella environment.
EXCLUSIVITY & QUALITY
A carefully curated retail offer created for discerning customers.

THE SELLA TABLE

Chosen for how it tastes, not how much of it there is.

  • A barista in a leather apron pouring steamed milk from a black pitcher into a navy Sella-branded cup

    Sella Cafe01

  • A close-up of fresh rambutans, their red skins covered in soft curling spines

    Sella Fresh02

  • Packets of broccoli and cauliflower puffs in yellow, pink and red, scattered on a white surface

    Sella Picked03

The Avani + Palm View tower seen from street level, its name mounted on the curved stone podium

OUR FLAGSHIP

Avani + Palm View

Designed to belong in extraordinary places.

The first Sella flagship location demonstrates the brand vision for integrating premium grocery retail into high-end destinations.

Avani + Palm View, Al Sufouh 2, Dubai

Open in Google Maps

Designed to belong.

Sella integrates into the architectural language of premium developments rather than simply occupying them.

DEVELOPER PARTNERSHIPS

Built for exceptional developments.

Sella partners with developers creating premium destinations, bringing an elevated retail experience into environments shaped by quality, design and hospitality.

  • 01Prestigious Retail Anchor
  • 02Enhanced Destination Appeal
  • 03Elevated Customer Experience
  • 04Architectural Integration
  • 05Collaborative Marketing
  • 06Long-Term Partnership Potential

Partnership opportunities.

  1. 01

    FLEXIBLE MODELS

    Partnership structures tailored around the requirements of each development.

  2. 02

    REVENUE SHARING

    Commercial frameworks designed to create shared long-term value.

  3. 03

    COLLABORATIVE MARKETING

    Joint opportunities that strengthen destination visibility and customer engagement.

A retail anchorthat adds morethan convenience.

Destination Prestige

A retail name that reinforces the positioning of the development.

Premium Customer Experience

Service and environment held to a hospitality standard.

Architectural Integration

Store design developed to sit within the existing language of the site.

Curated Retail Offering

A considered assortment rather than a volume-driven one.

Brand Collaboration

Shared visibility across marketing and destination communication.

Commercial Partnership

Structures shaped around long-term, mutual value.

Black shelving in a Sella store: ribbed plum glass vessels and a candle above, a matcha bowl, jars and pour-over glassware below

IN GOOD COMPANY

Retail that belongs to the place it sits in.

The future of premium grocery retail.

Sella aims to redefine grocery shopping in upscale environments through quality, elegance and a carefully curated retail experience.

Let's createthe next Selladestination.

We are exploring collaboration opportunities with developers creating exceptional destinations.

Start a Partnership Conversation

Let's build something exceptional.

Tell us about the development you are shaping. We review every partnership enquiry personally.

Partnership enquiries

contact@sellaminimart.ae